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Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.
The collection at the permanent exhibit in Helsingborg Sweden consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation.

The idea for the museum was born out of frustration from the curator Samuel West. "I was so tired of reading and hearing the same boring success stories, all these success stories are alike," he says. "It is in the failures that we find interesting stories that we can learn from." Samuel West is Psychologist & has a PhD in Organizational Psychology. 

The interest in the museum before it even opened has been explosive. An article in the local Swedish news paper quickly became a TV interview at Fredrik Skavlan (Scandinavias aswer to David Letterman) and then over 4,5 million veiws on Facebook. In June 7th 2017 if finally opened in the Kulturhotellet’s gallery on Södergatan in Helsingborg Sweden. But the media storm has just escalated into a full blown category 5 tornado.
The museum has been featured in all the major TV, radio, press and social media around the world from China to the US. Even live TV and Radio interviews with BBC News (UK), CNN (USA) and CTV News (Canada) and TV4 (Sweden). Seth Meyers even used the museum on his show Late Night (NBC).

'Week van het Ontwerpen' will show the Museum of Failure pop-up, a mobile miniature version of the actual museum. It consists of 9 items from the exhibition.